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    <loc>https://www.thenextsustainability.com/journal/2015/11/3/the-estate-behind-the-semantics-of-wealth-and-class</loc>
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      <image:title>Journal - The Estate: Behind The Semantics of Wealth and Class</image:title>
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      <image:title>Journal - The Estate: Behind The Semantics of Wealth and Class</image:title>
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      <image:title>Journal - Post title in here</image:title>
      <image:caption>Photo by shuttertop/iStock / Getty Images</image:caption>
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    <loc>https://www.thenextsustainability.com/journal/category/Decarbonisation</loc>
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    <loc>https://www.thenextsustainability.com/journal/category/Collaborative+Innovation</loc>
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      <image:caption>of employees will “go the extra mile” if they work for an organisation with purpose (Calling Brands / YouGov 2015)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59009b6959cc681b95ac3a9f/1495101980224-ZYCEWTDYZTSKJRSY06UF/image-asset.png</image:loc>
      <image:title>Manifesto</image:title>
      <image:caption>of millennials worldwide have “chosen not to undertake a task at work because it went against their personal values or ethics”. (Deloitte Millennials Survey 2016)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59009b6959cc681b95ac3a9f/1495101993587-Y7DABU3H86XGD3DR8ANC/image-asset.png</image:loc>
      <image:title>Manifesto</image:title>
      <image:caption>of global aspirational consumers want to choose brands that “have a clear purpose and act in the best interests of society”... but 50% cannot name one (Globescan 2016)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59009b6959cc681b95ac3a9f/1495101948509-XQA6ZV70Y3XK1G1ANUNC/image-asset.png</image:loc>
      <image:title>Manifesto</image:title>
      <image:caption>of employees feel more loyal toward businesses that aim to do more than simply create shareholder value (Calling Brands / YouGov 2015)</image:caption>
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    <loc>https://www.thenextsustainability.com/about</loc>
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    <lastmod>2017-05-17</lastmod>
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      <image:title>About</image:title>
      <image:caption>TheNext Sustainability founder Cristina Freire feels most energised when helping to build, implement and ripple new models for sustainable innovation, bringing to life real-world alternatives and solutions for businesses, cities and communities.  Freire combines her 16-year core experience in assurance, advisory and communications with her sustainability, circularity and net-positive impact skills, adding the value of deep industry knowledge in key sectors of TheNext Economy (energy, waste, tech).</image:caption>
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